Mr F

Italy Guru

I love the amazing landscapes from the top of the Etna Volcano, the incredible wines produced in the area, the culture and history of the Baroque cities, the incredible beaches of the south-east, the exclusivity of the Aeolian islands, the contradictions of Palermo (my hometown and undeniably one of the most beautiful cities in the World)…

I was born and raised in Palermo, Sicily, but wanderlust and curiosity have always been a huge part of my life – I started traveling at 16. I can say that I’ve now traversed nearly 80 percent of the globe – including the United States, Southeast Asia and Europe. After earning my degree in languages, I moved to Amsterdam to complete my studies in cultural anthropology. I lived and guided throughout Europe before eventually ending up in Ireland. Living in Dublin for two years, Ireland became my second home; I was the first tour operator to promote and sell Sicily to the Irish. But Sicily was calling, and I returned home to start my company 20 years ago.

Living in Sicily gives me the chance to be in constant contact with my suppliers (hoteliers, wine producers and chefs) and to create exclusive experiences that are impossible to find while surfing the internet. This, paired with my international upbringing and time living abroad, gives me an in-depth understanding of international travelers’ expectations, needs and dreams, and the ability to deliver on them!

After 15 years of very successfully running my company, I saw the need in the marketplace for luxury touring in Sicily. The island holds extraordinary and understated ‘luxury’ experiences: each a perfect blend of nature and tradition in unique, breathtaking locations delivered with professionalism and charm. It’s much more than wonderful Mediterranean beaches…it’s an island of outstanding beauty with a fascinating history and an incredibly rich cultural heritage. So, considering that, I created a team of specialists from different backgrounds – an art historian, a private chef, a wine producer, a journalist, a renown athlete – to provide luxury tours highlighting the best Sicily has to offer.